Danielle Houghtaling, of Doland, was the Marketing and Design winner and Food Animal Agriculture winner of the Big Idea competition held at Northern State University's Johnson Fine Arts Center in Aberdeen on Wednesday, Dec.5th, 2018. As the winner of the marketing and design competition, Houghtaling's ad design for her business idea was chosen out of 52 entries and she was awarded a $500 cash prize.
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Houghtaling, of Doland, takes first in Marketing and Design and Food Animal Agriculture at Big Idea competition
By Shiloh Appel
Danielle Houghtaling, of Doland, was the Marketing and Design winner and Food Animal Agriculture winner of the Big Idea competition held at Northern State University's Johnson Fine Arts Center in Aberdeen on Wednesday, Dec.5th, 2018. As the winner of the marketing and design competition, Houghtaling's ad design for her business idea was chosen out of 52 entries and she was awarded a $500 cash prize. Her idea, "Houghtaling Ultrasound," addresses the need for ultrasound services in South Dakota for sheep and goat industries.
Local Big Idea contestants and their business ideas that earned an honorable mention include the following: Hailey Boekelheide, "Research Aid," Northwestern High School; Duncan Perks "Ezekiel Duncan," Northwestern High School; Addison Rozell and Kiara Terry, "Sweater Sweater Sweaters," Redfield High School; Tya Weideman, "Mellette Market," Northwestern High School; Miranda Thorson, "Elderly Delivery," Northwestern High School; Carsten McNeil and Connor Jessen, "M&J Landscaping," Redfield High School.
The Big Idea competition began in 2007 and was created "through the collaborative efforts of many organizations in South Dakota." According to the Big Idea organization, its goal is to "expose youth to new ideas and innovation in the hopes that [they] will view entrepreneurship as an option for [their] future." It's mission is to promote entrepreneurship, spur creative thinking and encourage students to start a business. It also encourages students to create opportunities for themselves in South Dakota instead of leaving the region to find jobs.