Wild Roots ready for business at 608 North Main Street


Wild Roots ready for business at 608 North Main Street

By Shiloh Appel

Wild Roots, a new hair salon founded by Jessica DeYoung, of Redfield, has officially been opened since the first of June at 608 North Main Street in Redfield. DeYoung, who formerly worked at Dakota Tan and Hair for 12 years, and has done hair for 25 years total, said she had the name picked out for quite awhile. The name Wild Roots represents not only the strong bonds of familial and friendship roots in the area, but also refers to “hair roots”…which may have become somewhat wild during the pandemic, according to DeYoung.

The salon is open Monday through Friday from 9a.m. to 5:30p.m. and welcomes walk-ins and call-ins. Wild Roots is offering full hair services for men, women and children, facial waxing, manicures, pedicures and back facials.

“When we don’t have to worry about social distancing as much anymore, then [Keisha Arthurs] will do facials, also,” said DeYoung.

Currently, DeYoung and her employees are all wearing masks during this time as a precautionary measure.

Other businesses operating at 608 North Main Street in Redfield (and formerly featured in the Redfield Press) include Auntie Mimi’s Farmhouse Kitchen and Hardie Home Spun, which are available during the same hours (9a.m.-5:30p.m.).

Wild Pearl Photography will also be displaying and selling photography in the building, and handmade purses and bags are available for purchase.

“We also have lots of cards for sale. Thousands,” said DeYoung.

In the alley behind the building, Marie Kimlicka also sells food from the “Feed Wagon,” which offers Auntie Mimi specialties. Currently, the food truck is offering lunches Monday through Friday. (Customers are asked to refrain from parking or standing in the alley for everyone’s safety.)

DeYoung hopes to welcome more events at 608 North Main in the future.

“I was thinking what I would really like to do is have all kinds of vendors like on one or two Saturdays a month or something that people could just come in, or like a Farmers Market kind of thing hosted here in the summer,” said DeYoung. “But my only concern is COVID…with so many people coming in and stuff. But that is what I was thinking people could do. And it wouldn’t take up their time and they could sit at their booth and there would be food and music. It would be really fun. For sure next summer. I was really hoping this summer. I just don’t know what is safe and what is not.”

DeYoung is also looking for any other businesses that would like to set up shop in the building.

To contact DeYoung, call 605-460-1666.

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